BUSINESS ENGLISH · A2/B1 · 50 min

The Heroes in the Basement

A comic book company went bankrupt and sold its most famous heroes. Then it used the heroes nobody wanted to make the biggest film series in history.

Ten words you need

Look at each word. Say what you think it means. Then tap the card.

Tap a card to see the meaning.

a comic
noun
A magazine or book that tells a story with pictures in boxes.
"Marvel sold millions of comics in the 1990s."
a character
noun
A person in a story, a film or a book.
"Marvel owned hundreds of characters."
a superhero
noun
A character in a story who has special powers and helps people.
"Spider-Man is a famous superhero."
bankrupt
adjective
When a company cannot pay the money it owes. We say a company goes bankrupt.
"Marvel went bankrupt in 1996."
the rights
noun (plural)
Permission, by law, to use something — for example, to make a film about a character.
"Sony bought the film rights to Spider-Man."
a loan
noun
Money you borrow from a bank and must pay back.
"The bank gave Marvel a very big loan."
a risk
noun
The chance that something bad will happen.
"Making its own films was a huge risk."
famous
adjective
Known by very many people.
"Iron Man was not famous before the film."
to earn
verb
To get money for your work or from selling something.
"The film earned about 585 million dollars."
a series
noun — plural: series
A group of films, books or TV shows that are connected.
"The Marvel films became one long series."

Choose the right word

Write one word from the cards in each gap.

1. My little brother reads a every night before bed. He loves the pictures.

2. In the book, the main is a twelve-year-old girl called Alice.

3. The restaurant could not pay its bills, so it went .

4. I asked the bank for a to buy a car.

5. Driving fast on an icy road is a big .

6. She's very — everyone in the country knows her face.

1. comic  ·  2. character  ·  3. bankrupt  ·  4. loan  ·  5. risk  ·  6. famous

Talk about it
  • Did you read comics as a child? Which characters did you like?
  • Have you seen any superhero films? Did you enjoy them? Why or why not?
  • Would you take a big risk to start your own business? Why or why not?

The story, in three parts

Read each part. Then answer the questions before you read the next part.

Part 1 — The company that lost its heroes

Marvel is a company that makes comics. It owns hundreds of characters, like Spider-Man and the X-Men.

In the early 1990s, many people bought comics as an investment. They thought old comics would be worth a lot of money one day.

People bought five or ten copies of the same comic. But there were millions of copies, so they were never going to be rare.

Suddenly people understood this. They stopped buying, and the prices fell. Thousands of comic shops closed.

Marvel had borrowed a lot of money. In December 1996, the company went bankrupt.

To get money, Marvel sold the film rights to its most famous heroes. Sony got Spider-Man. Another studio, Fox, got the X-Men.

In 2002, the film Spider-Man earned about 800 million dollars. But Marvel got only a small part of that money. It couldn't control the film either.

True or false? Click your answer.

1. In the early 1990s, people bought comics because they hoped to make money.

2. Marvel went bankrupt in 2002.

3. Marvel got most of the money from the 2002 Spider-Man film.

Talk about it
  • Marvel sold its most famous heroes to get money. Was this a good or bad decision?
  • Have you ever bought something because you thought it would be worth more later? What happened?

Part 2 — A big loan and an unknown hero

In the 2000s, Marvel's bosses had a new idea. They wanted to make their own films and keep the money.

But a superhero film costs more than 100 million dollars. Marvel didn't have that money.

In 2005, a bank gave Marvel a loan of about 525 million dollars.

But there was a big risk. If the films failed, the bank could take the rights to about ten Marvel characters, like Captain America.

Marvel's first film was Iron Man, in 2008. At that time, most people did not know Iron Man.

The actor, Robert Downey Jr., was very talented, but he had had personal problems in the past. Many people thought it was a risky choice.

The film was a big success. It earned about 585 million dollars.

Marvel planned all its next films as one connected series. In 2009, Disney bought Marvel for about four billion dollars.

True or false? Click your answer.

1. Marvel had enough money to make its first film without help.

2. If the films failed, the bank could take some of Marvel's characters.

3. Before 2008, Iron Man was not very famous.

Talk about it
  • Would you take a loan like Marvel's? What could go wrong?
  • Why do you think an unknown hero became so popular?

Part 3 — Too much of a good thing?

The Marvel films became the most successful film series in history.

The Avengers earned about one and a half billion dollars in 2012. Avengers: Endgame earned about 2.8 billion dollars in 2019.

Marvel was also able to get back some of its old heroes. In 2015, Sony agreed to share Spider-Man. In 2019, Disney bought most of Fox's film business and got the X-Men back.

Then Disney started a streaming service. Marvel made more and more films and TV series.

Some were very good, but some were not. Many people felt they couldn't understand a new film without watching all the others.

In 2023, The Marvels earned the least money of any film in the series. Disney's boss said Marvel had made too much.

So here is the question. The heroes nobody wanted built a huge success. But can a series stay special when there is so much of it?

True or false? Click your answer.

1. Avengers: Endgame earned about 2.8 billion dollars.

2. Marvel was never able to get Spider-Man back in any way.

3. Disney's boss said Marvel had made too many films and series.

Talk about it
  • Can there be too much of something you love — a TV series, a singer, a food? Give an example.
  • Marvel lost its famous heroes, and this forced it to try something new. Can a problem sometimes help?
  • Tell the story again in six sentences. Use: couldn't · could · was able to · will be able to.

can, could, be able to — ability and possibility

This story is about what Marvel couldn't do, and then what it was able to do.

can / can't — now: My sister can play the piano.

could / couldn't — in general in the past: I couldn't ride a bike until I was nine.

was / were able to — one special success in the past: The road was closed, but we were able to find another way.

will be able to — the future. can has no future form: Next year I will be able to drive. (NOT will can)

Careful: after can and could, use the verb with no to and no -ing: I can swim.

TimePositiveNegative
NowI can speak Spanish.I can't speak Chinese.
Past (general)She could read at four.He couldn't swim as a child.
Past (one success)We were able to fix it.We weren't able to fix it.
FutureYou will be able to see it.You won't be able to see it.

Complete the sentences

Use can, couldn't, was able to, will be able to or Could. Use each one once.

1. In 1996, Marvel pay the money it owed.

2. After a long search, the director find the right actor for the film.

3. Next year, you watch the new film at home.

4. My daughter is only four, but she already read short words.

5. you swim when you were five?

1. couldn't  ·  2. was able to  ·  3. will be able to  ·  4. can  ·  5. Could

Find the mistake

Each sentence has one mistake. Say the correct sentence out loud, then check.

1. I can to speak three languages.

2. She will can drive when she is eighteen.

3. Marvel couldn't making its own films in 1996.

4. Do you can come to the cinema tomorrow?

5. I didn't could sleep last night because of the noise.

1. I can speak three languages. (no to after can)

2. She will be able to drive when she is eighteen. (future = will be able to)

3. Marvel couldn't make its own films in 1996. (no -ing after couldn't)

4. Can you come to the cinema tomorrow? (no do with can)

5. I couldn't sleep last night because of the noise. (not didn't could)

Speaking

Take your time. Short sentences are fine.

Time: 3:00
1 · Tell the story

Tell me the Marvel story in your own words. Six or seven sentences is enough.

Use these: In the 1990s, people bought…In 1996 Marvel went…It sold the rights to…In 2005 a bank…Iron Man earned…Now the question is…
2 · Then and now

Tell me three things you couldn't do as a child but can do now.

And one thing you will be able to do next year.

3 · A good problem

Tell me about a time a problem forced you to try something new.

What happened in the end?

4 · Films and series

What kind of films or series do you like?

Do you prefer one story, or a long series with the same characters? Why?

If we have time

  1. Is it better to own something small, or to have a small part of something very big? Why?
  2. Why do you think people love superheroes?
  3. If you were Marvel's boss today, would you make more films or fewer? Why?