BUSINESS ENGLISH · A2/B1 · 50 min

Priced Like the Next Tesla

In 2021, a young electric car company called Rivian sold shares for the first time. In two days it was worth more than Ford. But it was losing billions. What should it have done?

Ten words you need

Look at each word. Say what you think it means. Then tap the card.

Tap a card to see the meaning.

an electric car
noun
A car that uses a battery, not petrol or diesel.
"Rivian makes electric cars and trucks."
a pickup truck
noun
A vehicle with an open back for carrying things.
"Rivian’s first vehicle was a pickup truck."
a van
noun
A vehicle for carrying goods, bigger than a car.
"Amazon ordered 100,000 electric vans."
to deliver
verb — delivered
To take something to the person who bought it.
"Rivian delivered 156 trucks before its shares went on sale."
a share
noun
A small part of a company that people can buy.
"People bought Rivian shares in 2021."
worth
adjective
Having a value of a certain amount of money.
"Rivian was worth more than Ford."
to lose money
verb — lost
To spend more money than you make.
"Rivian lost billions of dollars every year."
to pause
verb — paused
To stop something for a short time, and plan to start again later.
"Rivian paused its new factory in Georgia."
a partner
noun
A company that works with another company.
"Volkswagen became Rivian’s partner."
cheap / cheaper
adjective
Not costing a lot of money.
"The R2 is cheaper than Rivian’s first cars."

Choose the right word

Write one word from the cards in each gap.

1. The shop will the sofa to your house on Monday.

2. This painting is a million euros!

3. Let’s the film — I need a drink.

4. The builders put their tools in the back of a white .

5. Buses are er than taxis.

6. My business is very good with numbers.

1. deliver  ·  2. worth  ·  3. pause  ·  4. van  ·  5. cheap  ·  6. partner

Talk about it
  • Would you buy an electric car? Why or why not?
  • Have you ever bought something because everyone was talking about it?
  • Do you know any famous electric car companies? Which ones?

The story, in three parts

Read each part. Then answer the questions before you read the next part.

Part 1 — Worth more than Ford

Rivian is an American company. It makes electric pickup trucks and SUVs in a factory in Normal, Illinois. Amazon gave Rivian more than 1.3 billion dollars and ordered 100,000 electric delivery vans.

In September 2021 Rivian made its first truck. In November 2021 it started selling shares to the public. At that time it had delivered only 156 trucks — and almost all of them went to its own workers.

But people were very excited. They hoped Rivian would be “the next Tesla”. After two days, the company was worth about 105 billion dollars — more than Ford or General Motors, which sell millions of cars every year.

True or false? Click your answer.

1. Rivian had delivered no vehicles at all when it started selling shares.

2. Most of the first trucks went to Rivian’s workers.

3. After two days, Rivian was worth more than Ford.

Talk about it
  • Why do you think people paid so much for Rivian shares?
  • Would you buy shares in a company that has made only a few trucks?

Part 2 — Big losses, a paused factory

Making cars is very expensive. Rivian lost 6.75 billion dollars in 2022 and 5.4 billion dollars in 2023.

Rivian wanted to build a second, very big factory in Georgia. But in March 2024 it paused the Georgia factory. It decided to make its new, smaller and cheaper car, the R2, in Illinois. This saved more than 2 billion dollars.

In 2024 Volkswagen, the big German car company, became Rivian’s partner. It agreed to put up to 5.8 billion dollars into Rivian, and the two companies agreed to make software together. In January 2025 the US government agreed to lend Rivian about 6.6 billion dollars for the Georgia factory.

True or false? Click your answer.

1. Rivian made a profit in 2022.

2. Rivian stopped work on the Georgia factory in 2024.

3. Volkswagen agreed to put money into Rivian.

Talk about it
  • Was it a good idea to pause the Georgia factory? Why?
  • Why do you think Volkswagen wanted to work with Rivian?

Part 3 — The cheaper car arrives

In 2025 Rivian delivered about 42,000 vehicles. It still lost money — about 3.6 billion dollars. In total, it has lost about 27 billion dollars since it started.

In 2026 Rivian changed its plan for Georgia. The factory will be smaller, and it should start making cars at the end of 2028.

On 9 June 2026 the first R2s went to customers. It is Rivian’s first car under 50,000 dollars. Rivian hopes to deliver 65,000 to 70,000 vehicles in 2026. Is it the next Tesla? Not yet. But it is still here.

True or false? Click your answer.

1. Rivian made money in 2025.

2. The R2 costs less than 50,000 dollars.

3. The Georgia factory is already making cars.

Talk about it
  • Is Rivian a success or a failure? Why?
  • Tell the story again in six sentences. Use should have at the end.

Looking back: should have, shouldn’t have, could have, would have

When we look back at the past, we often think about what was a good idea — and what was a mistake.

should have + past participle — it was a good idea, but it didn’t happen:
Rivian should have made a cheaper car sooner.

shouldn’t have + past participle — it happened, but it was a bad idea:
Investors shouldn’t have paid so much for the shares.

could have + past participle — it was possible, but it didn’t happen:
Rivian could have waited before building in Georgia.

would have + past participle — what you imagine you did in another situation:
In their place, I would have started with a cheaper car.

SayMeaningExample
should have donea good idea — but noI should have saved more money.
shouldn’t have donea bad idea — but yesI shouldn’t have eaten so much.
could have donepossible — but noWe could have taken the train.
would have doneme, in another situationI would have said no.

Complete the sentences

Use the words in brackets.

1. I’m so tired. I to bed earlier. (should / go)

2. You me! I was at home all day. (could / call)

3. We so much money on the holiday. Now we have nothing. (shouldn’t / spend)

4. In your place, I the job. (would / take)

5. Rivian a cheaper car first. (should / build)

1. should have gone  ·  2. could have called  ·  3. shouldn't have spent  ·  4. would have taken  ·  5. should have built

Find the mistake

Each sentence has one mistake. Say the correct sentence out loud, then check.

1. Rivian should have make a cheaper car.

2. I should of called you.

3. They could has waited.

4. Investors shouldn’t paid so much.

5. In their place, I would have went slower.

1. Rivian should have made a cheaper car. (past participle)

2. I should have called you. (we say “should’ve”, but we write “should have”, never “should of”)

3. They could have waited. (always have, never has)

4. Investors shouldn’t have paid so much. (you need have)

5. I would have gone slower. (go – went – gone)

Speaking

Take your time. Short sentences are fine.

Time: 3:00
1 · Tell the story

Tell me the story in your own words. Six or seven sentences is enough.

Use these: Rivian makes…Amazon ordered…In 2021 it sold…It was worth…It lost…In 2026 the R2…
2 · Rivian: what should it have done?

Make four sentences about Rivian: one with should have, one with shouldn’t have, one with could have, one with would have.

Use these: Rivian should have…Investors shouldn’t have…It could have…In their place, I would have…
3 · Your past

Think about a big decision in your life — a job, a home, a course, a purchase. What should you have done? What could you have done differently?

Use these: I should have…I shouldn’t have…I could have…But I’m happy that…
4 · The angry shareholder

You are the boss of Rivian. A shareholder bought shares in 2021 and lost money. He is angry.

What do you say? What should you have done? What are you going to do now?

Use these: I understand that…We should have…We couldn’t have known…Now we are going to…

If we have time

  1. Is it better to start with an expensive product or a cheap one? Why?
  2. Why do people get excited about new companies? Is that good or bad?
  3. Will most new cars be electric in ten years? Why or why not?