You've learned 5 frameworks for trade fair English. Without looking at anything, say them all from memory.
Hint: The first one is about introducing yourself and your company.
Write the 5 framework names and their main steps (without looking at old lessons):
1. GREET-COMPANY-PRODUCT-CONNECT (First Contact) — Introduce yourself and ask about them
2. W-W-W (WHAT-WHY-WHO) (Your Product) — What is it? Why is it good? Who needs it?
3. EXIT (End-eXchange-Invite-Thank) (Exchanging Contacts) — End the conversation professionally and exchange information
4. SAFE (Surroundings-Activities-Food-Events) (Small Talk) — Safe topics for casual conversation
5. CALM (Clarify-Apologise-Look-Move) (Handling Problems) — Stay calm when things go wrong
Try to remember each framework first. Then click to reveal the key points.
When: When you meet someone at a trade fair booth or event
How:
1. GREET — Welcome + your name + your position
2. COMPANY — What your company does (one sentence)
3. PRODUCT — Your main product or service + one adjective
4. CONNECT — Ask about THEM
Goal: Make a confident first impression in 60 seconds
When: When a visitor asks about your product or you're explaining what you make
How:
1. WHAT — What is your product? Describe it clearly.
2. WHY — Why is it good? What makes it different?
3. WHO — Who needs it? Who are your customers?
Goal: Answer any product question thoroughly
When: When you're ready to end a conversation and exchange contact information
How:
1. End — Know when the conversation is finishing
2. eXchange — Exchange business cards or contact details
3. Invite — Invite them to stay in touch or visit your website
4. Thank — Thank them for their time
Goal: End professionally and build the relationship
When: During small talk with people you're just meeting (lunch, networking dinner, coffee break)
How:
1. Surroundings — "Have you been to this city before?"
2. Activities — "Did you catch any interesting presentations?"
3. Food — "Are you enjoying the food here?"
4. Events — "Is this your first time at this fair?"
Goal: Have relaxed conversation and build connection
When: When there's a complaint, problem, or misunderstanding
How:
1. Clarify — Ask what the problem is. Listen carefully.
2. Apologise — Say sorry professionally. Show you understand.
3. Look — Offer solutions. "What I can do is..."
4. Move — End on a positive note. Thank them.
Goal: Turn a problem into a stronger relationship
You are at your trade fair booth. A visitor walks up. You have 5 minutes to do a complete conversation from start to finish.
Your company: TechVert Solutions — we make software for small business inventory management. Your product: CloudTrack Pro. You are the Sales Manager.
It's 2pm on Day 2 of the trade fair. A visitor stops at your booth. They look at your displays but don't say anything. You need to start the conversation and do the whole flow.
You should use:
✓ GREET-COMPANY-PRODUCT-CONNECT (introduce yourself)
✓ W-W-W (when they ask about your product)
✓ SAFE (small talk about the fair)
✓ EXIT (exchange contacts and end professionally)
Write notes as you go (or after):
After the role play, check if you did all these things:
It's the trade fair dinner. You sit next to someone you don't know. The situation is completely different from the booth.
Your situation: You represent EcoPackage Ltd, a company that makes sustainable packaging. You're the Marketing Director. The person next to you is from a completely different industry. You don't know them at all.
You're sitting at a table with 4 other people. The person next to you smiles and makes eye contact. This is a relaxed situation — NOT a formal booth presentation.
This time you should use:
✓ SAFE (start with small talk — about the dinner, the fair, the city)
✓ GREET-COMPANY-PRODUCT-CONNECT (move into introductions naturally)
✓ W-W-W (if they ask about your product)
✓ EXIT (exchange details and stay in touch)
Write notes as you go:
Booth conversation and dinner conversation use the SAME frameworks, but in a DIFFERENT order and style.
This combines EVERYTHING. A visitor comes to your booth, but something is wrong.
Your company: SeaBridge Logistics — shipping solutions. You're the Account Manager. You work with a customer who has a problem.
"I ordered 50 containers through your company 2 weeks ago. The contract said delivery in 3 weeks. But I just heard from my warehouse — nothing arrived yet! This is a disaster. I have 20 customers waiting for their orders. What are you going to do about this?"
You need to use ALL frameworks:
✓ CALM (handle the problem immediately)
✓ Then move to rebuilding: SAFE (calm them down), W-W-W (rebuild trust in your service)
✓ EXIT (end professionally, they trust you again)
What did you say? Write your response:
Now write your personal "cheat sheet" — the 10 most useful phrases YOU will use at a real trade fair. Look back at all 5 frameworks and choose your favourite phrases that YOU will actually say.
Example Top 10 Phrases:
1. "Hello! Welcome to our stand. I'm Marco, the Sales Director of TechVert."
2. "We design software for small business inventory management."
3. "Our main product is CloudTrack Pro — it's intuitive and affordable."
4. "What brings you to the fair today?"
5. "Let me explain the key features for your industry..."
6. "Are you enjoying the fair? Have you been here before?"
7. "I understand there's a problem. Let me check that for you."
8. "I apologise — this is not the standard we aim for."
9. "What I can do is send you the solution by tomorrow."
10. "Thank you for your business. Let's stay in touch. Here's my card."
These are natural phrases from real conversations. Choose phrases YOU will actually feel comfortable saying.
Over 6 lessons, you've learned 5 complete frameworks for trade fair English. Now think about yourself.
Think back over the whole course. At the beginning, you had no frameworks. Now you have 5.
Check which of these "I can" statements are TRUE for you now:
You have completed this course. But a trade fair is unpredictable — visitors will surprise you, problems will come up, situations will be different every time.
Before you go to a real trade fair: