Trade Fair English

Your Trade Fair. Your Language.

18 lessons across 3 levels — from first handshake to signed contract
A2 · B1/B2 · C1  |  Speaking-focused  |  Framework-driven

What's This Course?

Three complete pathways for trade fair communication — each with 6 lessons building from basic survival to strategic mastery. Every lesson teaches a named framework you can use immediately. Choose your level, or work through all three.

Speaking First

70-80% spoken output. You talk. The lesson supports you.

Named Frameworks

17 frameworks across 3 levels. Memorable, reusable, practical.

Timed Practice

Real countdown timers. Pressure builds fluency.

Spaced Recall

Every lesson retrieves from previous ones. Nothing is forgotten.

A2

Trade Fair Survival

The essentials — introduce yourself, describe your product, make connections, handle the unexpected

B1/B2

Confident Communicator

Pitch, persuade, negotiate, network, handle objections, and follow up like a pro

C1

Strategic Leader

Persuade, adapt, negotiate, present, manage crises, and turn fairs into long-term results

All 17 Frameworks at a Glance

A2 — Survival

GREET-COMPANY-PRODUCT-CONNECTFirst impressions
W-W-W (What-Why-Who)Describing products
EXIT (End-eXchange-Invite-Thank)Exchanging contacts
SAFE (Surroundings-Activities-Food-Events)Small talk topics
CALM (Clarify-Apologise-Look-Move)Handling problems

B1/B2 — Confident

HOOK-SOLVE-PROVEElevator pitch
FAB (Feature-Advantage-Benefit)Selling value
PREP (Position-Reason-Evidence-Proposal)Negotiating
GIVE (Genuine-Identify-Value-Exit)Strategic networking
FEEL-FELT-FOUNDHandling objections
STAR (Specific-Thank-Action-Remind)Follow-up emails

C1 — Strategic

AIDA (Attention-Interest-Desire-Action)Strategic pitching
BRIDGECross-cultural awareness
BATNA / ZOPAClosing negotiations
SPARK (Story-Problem-Approach-Results-Kickstart)Presentations
LEAD (Listen-Empathise-Assess-Decide)Crisis management
IMPACTPost-fair strategy