BET THE COMPANY · C1 · 50 min

The Company That Hired the People Back

A payments company announced that its AI assistant was doing the work of seven hundred people. A year later its chief executive was hiring humans again.

All the cases

Today: you'll follow a company that went all in on AI and then adjusted, learn a simple grid for deciding which tasks to automate, and practise describing change over time in a spoken explanation.
Before we start — talk these through:
  • Which tasks in your own work could a machine do just as well as you, and which could it not?
  • Think of a customer-service experience you had with an automatic system. At what point did you want to speak to a person?
  • Is it a sign of weakness when a company reverses a big decision? Why, or why not?

The vocabulary of this story

Ten items. Say your answer out loud before you reveal it.

A · What do they mean here? Work it out from the context

Read the sentence, guess the meaning of the word in bold, then reveal.

The company froze recruitment in late 2023, and its numbers fell as people left.
recruitment — the process of finding and hiring new employees.
Staff numbers dropped mainly through attrition: people left and were not replaced.
attrition — a gradual reduction in the number of employees when people leave and nobody is hired to replace them.
The assistant dealt with the routine questions, such as where an order was.
routine — regular and predictable; the same as usual. As a noun, a routine is a fixed way of doing things.
Cost had become too important, he said, and quality had paid for it.
quality — how good or bad something is.

B · Which term means…?

Three terms: backtrack · hand over · go all in. Say the right one, then reveal.

Which term means to commit fully to a course of action, with no safety margin?
go all in — from poker. The company went all in on AI.
Which term means to change your position and go back on what you said or did earlier?
backtrack — The chief executive backtracked on the idea of replacing agents with software. Noun: a backtrack.
Which term means to pass responsibility for something, or a conversation, to someone else?
hand over (to) — The bot hands over to a person when the question is unusual. Noun: a handover.

C · Which word completes all three phrases?

One missing word fits every phrase in the group. Say it, then reveal.

at ___  ·  on a large ___  ·  economies of ___
scale — the size or extent of something; at scale means for a very large number of cases at once.
high ___  ·  low ___  ·  raise the ___
stakes — what you could win or lose in a situation. Also: what is at stake.
___ a decision  ·  ___ a policy  ·  ___ course
reverse — to change something to its opposite; noun a reversal.

Now use them — out loud

Before we read:
  • When did you last choose to go all in on something? Would you do it the same way again?
  • In your work, what is the most important thing to hand over to a person and never to a machine?
  • What would you do if you had to cut costs by a third without losing quality?

The story, in three parts

Read each part. After it, answer the quick check from memory, then discuss one question.

Part 1 — Seven hundred people's worth

Klarna is a Swedish company that lets customers buy now and pay later. It has millions of customers, and they ask a great many questions: where is my order, why was I charged, how do I change a date. In February 2024 the company published a figure that travelled around the business world. Its new AI assistant, it said, had handled 2.3 million conversations in its first month. That was about three out of every four customer chats, and Klarna said the work was equal to that of seven hundred full-time agents.

The assistant worked in more than thirty languages, around the clock. Klarna said customer satisfaction was similar to what people had given human agents and that the time to solve a problem had fallen sharply. The chief executive, Sebastian Siemiatkowski, spoke about the result often and with obvious pride.

It is worth noticing one word in the announcement: "equal to". The seven hundred was a company's own estimate of workload, not a list of people who had lost their jobs. Klarna's numbers of staff had been falling anyway, by about a fifth, because the company had stopped hiring and people had left.

Quick check — from memory, then reveal:

1. What did Klarna say about its AI assistant in February 2024?

2. What does "equal to seven hundred agents" actually mean?

3. Why had the number of Klarna employees fallen?

1. That in its first month it handled about 2.3 million chats, around three-quarters of the total, with the work of seven hundred full-time agents.

2. It was the company's own estimate of the amount of work, not a count of people dismissed.

3. The company had stopped hiring and people had left without being replaced, which is called attrition.

Discuss:
  • Why do you think a company would want to describe its AI results in terms of the number of people it replaced?

Part 2 — A different tone

In 2025 the story changed. In an interview with Bloomberg, Siemiatkowski said that Klarna was hiring human customer-service workers again. He admitted that the company had put too much weight on cost, and that this had produced work of lower quality. Cheaper, he said, was not the same as good enough.

The new plan was not a return to the old system. Klarna intended to build a pool of remote workers, a little like the model used by Uber, that customers could reach when they wanted a person. The company recruited students and people who already loved the product, and it said it wanted to be sure that a human was always available on request.

Klarna itself rejected the idea of a retreat. It described the change as two tracks running together: automation for scale, people for quality.

Quick check — from memory, then reveal:

1. What did the chief executive admit in 2025?

2. What kind of workforce did Klarna plan to build?

3. How did Klarna describe the change?

1. That the company had focused too much on cost, which had made the quality lower.

2. A pool of remote workers, a bit like Uber's model, who customers could reach on request.

3. As two tracks together: AI for scale and humans for quality, not a retreat from automation.

Discuss:
  • Is it more impressive to announce a success loudly or to say publicly that you got the balance wrong? Which would you trust more?

Part 3 — What the rule might be

Reports of the reversal vary. Some outlets wrote that the company had laid off seven hundred people and then regretted it, which Klarna's own account does not support, and some described customer satisfaction as having collapsed, for which the evidence is thin. The safest summary is the plainest one: a company that moved very fast to automate found that some conversations needed a person, and it adjusted.

What should be taken from that? Nobody would argue that a chatbot should not tell a customer where a parcel is. Almost everybody would want a human when the problem is unusual or the stakes are high, such as a fraud case or a dispute about a large bill. The skill lies in deciding which is which before the customer has to complain.

That is a decision a small consultancy can make for its clients in an afternoon, with a pen and one simple grid, and it is much cheaper than finding out the hard way.

Quick check — from memory, then reveal:

1. Why should you be careful with some reports about this story?

2. When do customers usually want a person?

3. How can a small consultancy help a client with this decision?

1. Some outlets say 700 people were laid off or that satisfaction collapsed, claims the company's own account and the evidence do not clearly support.

2. When the problem is unusual, or when a lot is at stake, such as fraud or a dispute about a large bill.

3. By using a simple grid to decide which tasks to automate and which to keep with people, before problems appear.

Discuss:
  • Which of your own tasks would you put on each side of that line, and which are you not sure about?

How the tool works

Before you automate a task, put it on a grid with two questions. How routine is it, meaning does it come up all the time in the same shape? And what is the cost if it goes wrong? The answers tell you who should do it, a machine, a person, or the two of them together. The Handover Rule is simple: automate the routine and cheap, keep a person for the unusual and the costly, and make the human door easy to find.

AUTOMATEroutine,low stakesAUTOMATEand CHECKroutine, high stakesAI HELPSa persondecidesPEOPLEunusual andcostlyWhat if it goes wrong?How routine is it?littlea lotunusualroutine

Using it, step by step

  1. List the tasks. Write down every type of question or job, not the department. Where is my order. Why was I charged twice. I think my account was hacked.
  2. Place each one on the grid. Ask how often it comes up in the same shape, and what it costs when it goes wrong, in money, in trust or in safety.
  3. Decide who does what. Top left: let the machine do it. Bottom left: let it help while a person decides. Right-hand column: keep a person involved, and in the bottom right keep a person in charge.
  4. Build the handover. A customer should be able to reach a human in one step, without arguing with the bot. If I type "person", I get a person. Then measure what happens for a month.

Try it yourself

Each task could be handled by a customer-service tool. Where does it belong on the grid? Choose, then check.

1. A customer asks what time your office opens on Monday.
2. A customer says a payment left their account that they did not make.
3. A customer asks for a copy of last month's invoice.
4. A customer wants to change the date of a very large order.
5. A customer writes a long complaint that mixes three different problems.
6. A customer asks whether a charge is correct on a loan with unusual terms.
7. A customer asks where a parcel is.
8. A customer writes with a question nobody on the team has seen before and the tone is calm.

1. Automate — routine, and nothing much is lost if it is slightly wrong.

2. Person only — unusual and costly. Trust is at stake and the answer cannot be generic.

3. Automate — same shape every time, low risk.

4. Automate and check — routine in form, but the stakes are higher, so a person reviews it.

5. AI helps, person decides — the tool can summarise and sort the issues; a person chooses the response.

6. Person only — unusual and expensive if it is wrong.

7. Automate — the classic routine question.

8. AI helps, person decides — unusual but low stakes, so a tool can suggest while a person chooses.

Where the tool breaks

The grid is a starting point. Your own data will move some tasks. Check what customers actually ask before you decide which are routine.

The handover is part of the product. A bot that makes the human hard to find saves money for a month and costs trust for years.

It works for internal tasks too. The same grid helps with first drafts, scheduling and research: routine and low stakes go to the tool; unusual and costly stay with you.

Talk it through:
  • Which task in your own work would be hardest to place on the grid?
  • Is it ever right for a company to make the human option deliberately hard to reach?

Its cousins

The Report With Invented SourcesA consultancy and an AI tool that invented footnotes. Open the lesson →
The Chatbot That Made a PromiseWho is responsible for what an AI tool tells a customer? Open the lesson →
The Hiring Tool That Learned the Wrong LessonAn AI tool that copied the unfairness in past hiring. Open the lesson →
Bet the Company: all the casesReal business decisions, told as stories, with a language tool in each. Open the lesson →

Language — Describing change over time

Stories about companies are mostly stories about change. A small set of structures lets you say what was true then, what is true now, and what stayed the same.

used to, no longer, still: Klarna used to rely on agents for every chat. It no longer relies on the bot alone. It still uses AI for routine questions. Used to is only for the past. No longer and still go before the main verb, but after be.
Past, then present, with a time marker: In 2024 the company was announcing its savings. By 2025 it was hiring people. Since then it has described the approach as two tracks. Since goes with the present perfect, and by + a date goes with a state or event at that point.
Verbs of change: rise, fall, drop, reverse, shift, scale back, expand. Staff numbers fell by about a fifth. The company scaled back its AI plans. It reversed its position.

1. Choose the form

Complete each sentence with the word or phrase from the box. Use each once: used to · no longer · still · since.

1. Klarna handle every customer chat with human agents.

2. It depends on the bot for every conversation.

3. The bot answers the routine questions every day.

4. 2025 the company has described its approach as two tracks.

1. used to — a past habit that has ended

2. no longer — it was true before, it is not true now

3. still — it was true before and continues to be true

4. Since — from a point in the past until now, with the present perfect

2. Say what changed

Write one sentence for each pair, using the structure in brackets.

1. 2023: hired agents. 2025: hires agents again. (no longer / again)

2. Before: cost mattered most. Now: quality matters most. (used to)

3. February 2024: 75% of chats by AI. 2025: the figure is lower. (fell)

4. 2024 and now: AI answers parcel questions. (still)

1. The company was not hiring agents in 2023, but it is hiring them again now. (other answers are possible)

2. Cost used to matter most; now quality does.

3. The share of chats handled by AI fell after the first announcement. (or: fell from about 75%)

4. AI still answers parcel questions.

Now describe a change in your own work or business over the last two years, in four sentences, using used to, no longer, still and since.

Speak

Three tasks about deciding what to automate. Read the situation, take a moment, and speak. Aim for about a minute each.

Useful language: “The task is routine, but the stakes are high.” · “I would automate… and keep a person for…” · “It used to… but it no longer…” · “A customer should reach a human in one step.” · “Since then…”
Time remaining: 4:00
Task 1 — Tell the story

Tell the Klarna story in about a minute, from the first announcement to the change of direction. Use one sentence with used to, one with no longer and one with since.

Task 2 — Advise a client

A client with a small online business wants to hand all customer enquiries to an AI assistant to cut costs. Take them through the Handover Rule with three examples of questions their customers might ask, and say where you would keep a person.

Task 3 — The honest reversal

You recommended an automatic tool to a client three months ago and it has not worked as well as you hoped. Phone them. Say what you recommended, what has happened, what you now think, and what you propose. The person you are speaking with plays the client, and may be annoyed.

To finish — the harder questions

  1. Is it a mistake to automate fast and adjust later, or is that a reasonable way to learn?
  2. A company says its AI does the work of seven hundred people. What would you ask before believing it?
  3. What is the one task in your own work that you would never hand over, and why?
  4. From memory: explain the Handover Rule in four sentences, using go all in, backtrack and hand over.