THINK INSIDE THE BOX · TOOL 16 · B2 · 50 min

The Pyramid Made of Prices

In 1970s Sweden, food prices were rising fast. A test-kitchen manager turned the government's advice into a triangle — and the picture went around the world.

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Today: you'll learn how the food pyramid was born in Sweden and fought over in America, use it to judge a week of meals, and practise giving advice: should, ought to, had better, it's best to.
Before we start — talk these through:
  • What did you eat yesterday? Would a nutritionist approve?
  • Do you trust official advice about food? Why, or why not?
  • Has the price of food ever changed what you buy?

The vocabulary of this story

Ten items. Say your answer out loud before you reveal it.

A · What do they mean here? Work it out from the context

Read the sentence, guess the meaning of the word in bold, then reveal.

Fuel prices soared that winter, and many families struggled to heat their homes.
soar — to rise quickly to a very high level. (prices / temperatures soar; soaring costs)
Rice is the staple food there: cheap, filling and eaten every day.
staple — a basic food that people eat regularly. (also an adjective: a staple diet)
The tobacco companies lobbied hard to stop the new law.
lobby — to try to influence politicians or officials. (nouns lobby, lobbyist; the farming lobby)
The new rule was controversial: some experts praised it, others attacked it.
controversial — causing a lot of public disagreement. (noun controversy)

B · Which word matches the meaning?

The three words are: portion · guideline · nutrient. Read each meaning, say the word, then reveal.

(noun) A substance in food that your body needs to grow and stay healthy.
nutrient — “Vegetables are full of nutrients.” (adj. nutritious; noun nutrition)
(noun) Official advice about how something should be done.
guideline — “The government publishes dietary guidelines.”
(noun) The amount of food served to one person.
portion — “The portions in that restaurant are enormous.”

C · Which word completes all three phrases?

One missing word fits every phrase in the group. Say it, then reveal.

a balanced ___  ·  go on a ___  ·  a ___ of fast food
diet — (a balanced diet, go on a diet, live on a diet of fast food; adj. dietary)
___ the price  ·  ___ costs  ·  ___ down on sugar
cut — to reduce. (cut prices / costs; cut down on something = have less of it)
a ___ of thumb  ·  break the ___s  ·  as a ___
rule — (a rule of thumb = a rough practical guide; break the rules; as a rule = usually)

Now use them — out loud

Before we read:
  • What are the staple foods where you grew up?
  • What would you like to cut down on? Why haven't you yet?
  • Can you think of a controversial food — one people either love or hate?

The story, in three parts

Read each part. After it, answer the quick check from memory, then discuss one question.

Part 1 — Women against prices

In 1972, food prices in Sweden were rising fast. In Skärholmen, a suburb of Stockholm, a group of women protested with a simple demand: Vi vill ha billigare mat — “We want cheaper food.” Sweden's National Board of Health and Welfare set up a working group to look at food and what it cost.

The Board's idea was to divide food into two kinds. Basic foods — cheap and nutritious, like bread, potatoes, pasta and milk — should make up most of what people ate. Supplementary foods, such as fruit, vegetables, meat, fish and eggs, added what the basic foods lacked.

Anna-Britt Agnsäter ran the test kitchen of KF, Sweden's large cooperative retail group, from 1946 to 1980. She needed a clearer way to show the Board's advice to ordinary shoppers. In 1973, during a talk at a conference in Gothenburg, the idea of a triangle was suggested by Fjalar Clemes.

Quick check — from memory, then reveal:

1. Why did the women of Skärholmen protest?

2. What was the difference between basic and supplementary foods?

3. Who suggested the triangle, and where?

1. Food prices were rising fast; they wanted cheaper food.

2. Basic foods were cheap and nutritious and should be most of the diet; supplementary foods added what the basic foods lacked.

3. Fjalar Clemes, at a conference in Gothenburg in 1973.

Discuss:
  • Can healthy eating be cheap? What would you put at the bottom of a cheap, healthy diet?

Part 2 — Tear out the pyramid

The first food pyramid was published in September 1974 in Vi, KF's magazine, for the cooperative's 75th anniversary. Readers were told (translated from Swedish): “Tear out the food pyramid on the next page — it makes it easier to eat right.”

At the wide base were the basic foods: milk, cheese, margarine, bread, cereals and potatoes. In the middle came vegetables and fruit. At the narrow top: meat, fish and eggs. According to Vi, meat was at the top not because it was dangerous, but because it was expensive.

Surprisingly, the National Board of Health and Welfare was against the pyramid. But the picture was too useful to stop. It spread to the other Nordic countries and then much further — to Japan, Sri Lanka and the United States.

Quick check — from memory, then reveal:

1. Where and when was the first pyramid published?

2. What was at the top, and why, according to Vi?

3. How did the National Board react?

1. In KF's magazine Vi, in September 1974.

2. Meat, fish and eggs — meat because it was expensive, not because it was dangerous.

3. It was against it.

Discuss:
  • Why do you think a picture worked better than a list of advice?

Part 3 — The battle in Washington

In the United States, the Department of Agriculture prepared an “Eating Right Pyramid”, ready for publication in 1991. In April that year, the Agriculture Secretary, Edward Madigan, stopped it. Officially, it had not been tested properly and might confuse children. Critics said the real reason was pressure from the meat and dairy industries.

After about a million dollars of extra testing, the Food Guide Pyramid was published in 1992. It lasted until 2005, when it was replaced by MyPyramid; in 2011 that gave way to MyPlate, a simple plate divided into food groups. A common criticism of the pyramids was that they put very different protein foods into one group, as if they were all the same.

In January 2026, the US government brought the pyramid back — upside down, with proteins, fats and full-fat dairy in the wide part at the top. Health groups called it a mixed bag. More than fifty years after a Swedish test kitchen drew a triangle to save families money, people are still arguing about what belongs where.

Quick check — from memory, then reveal:

1. Why was the 1991 pyramid stopped — officially, and according to critics?

2. What replaced the pyramid in 2011?

3. What was different about the 2026 version?

1. Officially: it hadn't been tested properly and might confuse children. Critics: pressure from the meat and dairy industries.

2. MyPlate.

3. It was upside down, with proteins, fats and full-fat dairy in the wide part at the top.

Discuss:
  • Should food companies have any say in official advice about food?

How the tool works

The pyramid shows proportions: the wider the layer, the more of your food should come from it. This is the original Swedish version of 1974.

meat · fish · eggsvegetables · fruitmilk · cheese · margarinebread · cereals · potatoeseat less of these

Using it, step by step

  1. List what you ate over a few days — honestly, including snacks and drinks.
  2. Put each food in a layer. Foods that don't fit — cakes, crisps, fizzy drinks — go outside it; many later pyramids put them in the tip, as foods to eat rarely.
  3. Compare the shape of your week with the pyramid: is your base wide enough? Is your top too heavy?
  4. Change one thing at a time — and check whose pyramid you are using: the advice has changed many times.

Try it yourself

Here are six foods. In the 1974 Swedish pyramid, which layer would each one belong to?

1. A bowl of porridge made with oats and milk.
2. Two boiled eggs.
3. A plate of carrots and peas.
4. A baked potato with margarine.
5. Grilled salmon.
6. An apple and a pear.

1. Base — cereals and milk were cheap basic foods.

2. Top — eggs were in the top layer, with meat and fish.

3. Middle — vegetables were the middle layer.

4. Base — potatoes and margarine were both basic foods.

5. Top — fish sat at the top with meat and eggs.

6. Middle — fruit was in the middle layer.

Where the tool breaks

One shape for everyone. Children, athletes and older people do not need the same diet.

Groups hide differences. Very different foods can share a layer, though their effects on health are not the same.

Money and politics get in. The Swedish pyramid was partly about price; the American one was fought over by industries — and the advice keeps changing.

Talk it through:
  • Draw the pyramid of what you actually eat. How different is it from the 1974 one?
  • Who do you trust most for food advice — doctors, governments, or your grandmother?

Its cousins

Maslow's Hierarchy of NeedsAnother pyramid with the basics at the bottom. Open the lesson →
Bloom's TaxonomyA pyramid of thinking — also criticised for making its bottom layer look unimportant. Open the lesson →
The Pareto PrincipleA few foods probably make up most of what you eat. Open the lesson →
The Hierarchy of ControlsAn upside-down pyramid of safety measures, from most to least effective.

Grammar — should, ought to, had better, it's best to

A food guide is advice in the form of a picture. English has several ways of giving advice — and they are not all equally strong.

should / shouldn't + base verb — the most common way to give advice.
“You should drink more water.”  “You shouldn't skip breakfast.”
ought to + base verb — the same meaning as should, a little more formal. The negative ought not to is rare.
“We ought to cook at home more often.”
had better ('d better) + base verb — stronger: advice with a warning. It's about now or the near future, not the past.
“You'd better put that in the fridge, or it'll go off.”  Negative: “You'd better not eat that.”
It's best to / It's a good idea to + base verb — general, impersonal advice.
“It's best to buy fruit in season.”
Watch out: no to after should or had better: ~~You should to eat~~ · ~~You'd better to go~~ → “You should eat” · “You'd better go”.

1. Choose the best form

Complete each sentence with should, ought, 'd better or best.

1. You not drink that milk — it's two weeks past its date!

2. Most doctors agree that we eat less sugar.

3. It's to read the label before you buy.

4. Children to have a proper breakfast before school.

5. Hurry up — we leave now, or the shop will be closed.

1. 'd better (a warning)

2. should

3. best

4. ought

5. 'd better (or should)

2. Give the advice

Read each situation and give advice, starting with the words given. Possible answers are shown.

1. Your friend eats takeaway pizza every night. → You really should

2. Your brother is about to eat chicken that has been out of the fridge all day. → You'd better not

3. A visitor wants to buy vegetables cheaply in your town. → It's best to

4. Your colleague always skips lunch and gets headaches. → You ought to

1. …cook at home more often.

2. …eat that — you might get ill.

3. …go to the market late in the day.

4. …take a proper break and eat something.

Now give your teacher three pieces of food advice — one with should, one with had better and one with it's best to — and say how strong each one is.

Speak

Talk about food, money and advice. Choose a task, start the timer, and talk.

Useful language: “At the bottom, I'd put …” · “You should …” · “You'd better not …” · “It's best to …” · “It depends who's paying.”
Time remaining: 4:00
Task 1 — Your pyramid

Describe the pyramid of what you really eat in a normal week. What's at the base? What's at the top?

Task 2 — Healthy on a budget

A student has very little money. Advise them how to eat well — use the pyramid and today's grammar.

Task 3 — Who decides?

Should governments tell people what to eat? Argue one side, then the other.

To finish — the harder questions

  1. The first pyramid put meat at the top because it was expensive. Should price be part of health advice?
  2. Why does official food advice change so often? Does that make people trust it less?
  3. Should food industries be allowed to influence official advice?
  4. From memory: tell the story of the pyramid from Skärholmen to Washington, and give two pieces of advice with should and had better.