THINK INSIDE THE BOX · TOOL 05 · B2 · 50 min

The Pyramid Maslow Never Drew

A lonely boy from Brooklyn asked what people really need. His answer became the most famous triangle in psychology — drawn by somebody else.

← The Prisoner's Dilemma  ·  All the tools  ·  The Pareto Principle →

Today: you'll learn the real story behind the famous pyramid, use it to sort six human needs, and practise verb patterns: want to do, avoid doing, stop doing / stop to do.
Before we start — talk these through:
  • What do you need to be happy — really need, not just want?
  • When you were a child, what made you feel safe?
  • Is money more important for happiness when you are poor than when you are rich? Why?

The vocabulary of this story

Ten items. Say your answer out loud before you reveal it.

A · What do they mean here? Work it out from the context

Read the sentence, guess the meaning of the word in bold, then reveal.

His parents were immigrants who had arrived in New York with almost nothing.
immigrant — a person who has come to live permanently in a new country.
Children who are deprived of love often find it hard to trust people later.
deprived (of) — not having something important that people need.
After the earthquake, thousands of families needed food, water and shelter.
shelter — a place that protects you from bad weather or danger; a home.
Your work life and your family life overlap when you answer emails at dinner.
overlap — to cover part of the same area or time, so that two things are partly the same.

B · Which word matches the meaning?

The three words are: rigid · hierarchy · esteem. Read each meaning, say the word, then reveal.

(noun) A system in which things or people are arranged in levels, from lowest to highest.
hierarchy — “In the army, the hierarchy is very clear.”
(noun) Respect and admiration — from others, or for yourself.
esteem — “Losing his job damaged his self-esteem.”
(adjective) Fixed and difficult to change; not flexible.
rigid — “The school has very rigid rules about uniforms.”

C · Which word completes all three phrases?

One missing word fits every phrase in the group. Say it, then reveal.

what ___s you?  ·  highly ___d students  ·  ___ your staff with praise
motivate — to give someone a reason or the energy to do something.
find ___ in your work  ·  personal ___  ·  the ___ of a lifelong dream
fulfilment — a feeling of satisfaction because you are doing something meaningful; also, making a dream or promise come true.
a place where you ___  ·  ___ to a club  ·  this bag doesn't ___ to me
belong — to feel at home in a group; to be a member; to be owned by someone. The noun is belonging.

Now use them — out loud

Before we read:
  • Where do you feel you really belong?
  • What gives you the most fulfilment — work, family, a hobby, something else?
  • Is your workplace or school a strict hierarchy, or quite flat?

The story, in three parts

Read each part. After it, answer the quick check from memory, then discuss one question.

Part 1 — The boy in the library

Abraham Maslow was born in Brooklyn, New York, in 1908, the eldest of seven children. His parents were Jewish immigrants from Kyiv, in what was then the Russian Empire. The family was poor, and the streets could be unfriendly to Jewish boys. Maslow later described his childhood as lonely and unhappy, and his relationship with his mother as very difficult.

He found his escape in public libraries, where he read everything he could. At university, he fell in love with psychology. He studied at the University of Wisconsin, where he worked with the psychologist Harry Harlow, who studied monkeys. Watching the animals, Maslow began to wonder which needs come first, and which only matter once others have been met. The question stayed with him for the rest of his life.

Most psychologists of the time studied what goes wrong with people — illness, fear, strange behaviour. Maslow grew more interested in a different question: what do healthy people need in order to grow?

Quick check — from memory, then reveal:

1. Where did Maslow's parents come from?

2. What question did the monkeys make Maslow ask?

3. How was Maslow's question different from most psychologists' questions?

1. From Kyiv, then part of the Russian Empire.

2. Which needs come first, and which only matter once other needs are met.

3. Most studied what goes wrong with people; Maslow wanted to know what healthy people need to grow.

Discuss:
  • Maslow was lonely as a child and later studied what people need. Do people often study the thing they lacked?

Part 2 — Five sets of needs

In 1943, in the middle of the Second World War, Maslow published a paper called “A Theory of Human Motivation”. In it, he described five groups of needs. First come the needs of the body: food, water, sleep, warmth. Next comes safety: shelter, order, a life without constant danger. Then love and belonging: family, friends, a group. Then esteem: respect from others and for yourself. And finally, what he called self-actualisation: becoming the fullest version of yourself.

His key idea was that a need we have satisfied stops motivating us. A person who is starving thinks only about food; a person who is well fed begins to care about safety, then friendship, and so on. But Maslow was careful. He said that the levels overlap, that most people are partly satisfied on several levels at once, and that the order is not the same for everyone.

To find out what the top level looked like, he studied people he admired, such as Abraham Lincoln, Eleanor Roosevelt and Albert Einstein. They seemed, he wrote, to be creative, independent and deeply connected to others.

Quick check — from memory, then reveal:

1. What are the five groups of needs, from the bottom up?

2. What happens to a need once it has been satisfied, according to Maslow?

3. What did Maslow say about the order of the levels?

1. Body needs, safety, love and belonging, esteem, self-actualisation.

2. It stops motivating us.

3. That the levels overlap, people are partly satisfied on several at once, and the order isn't the same for everyone.

Discuss:
  • Can a person be hungry and still care deeply about love or meaning? Think of an example.

Part 3 — Someone else's triangle

In his 1943 paper, and in everything he wrote later, Maslow never drew a pyramid. The famous triangle seems to have appeared first in 1960, in a business magazine article called “How Money Motivates Men” by a consulting psychologist, Charles McDermid. McDermid wanted to help managers get the most effort from their workers at the lowest cost, and a pyramid was a perfect picture for a training room.

Managers loved it. Within a few years, the pyramid was in textbooks all over the world, and most people assumed Maslow had drawn it. But the neat shape made his ideas more rigid than he meant them to be. It suggested that you must complete one level before you can climb to the next, which is exactly what Maslow had warned against.

Maslow himself kept developing his theory. Before he died in 1970, he wrote about a level beyond self-actualisation: self-transcendence, meaning living for something bigger than yourself. Critics still argue about the model. Some point out that people living through war or poverty often put friendship, faith and meaning first. Yet the pyramid survives, perhaps because it is so easy to draw.

Quick check — from memory, then reveal:

1. Who first drew the pyramid, and in what kind of publication?

2. How did the pyramid shape change the meaning of Maslow's ideas?

3. What did Maslow add to his theory later in life?

1. Charles McDermid, a consulting psychologist, in a 1960 business magazine article.

2. It made the ideas more rigid — it suggested you must complete each level before moving up, which Maslow didn't say.

3. Self-transcendence: living for something bigger than yourself.

Discuss:
  • Does it matter that Maslow didn't draw the pyramid? Is a simpler picture worth a less accurate idea?

How the tool works

The pyramid puts the most basic needs at the bottom and growth at the top. Read it as a rough guide, not a staircase: the levels overlap, and different people put them in a different order.

GrowthEsteemLove & belongingSafetyBasic body needs

Using it, step by step

  1. Choose a person or a group — yourself, a team, a class, a community.
  2. Go up the levels and ask, for each: how well is this need met?
  3. Look for the lowest level with a real gap. Problems higher up are hard to solve while that gap is open.
  4. Plan something for that level — and remember that meeting higher needs, like belonging, can also help people through hard times.

Try it yourself

Which level does each example mostly belong to? (The top level, Growth, is Maslow's self-actualisation.) Choose, then check.

1. A secure job and a lock on the front door.
2. Winning an award that your colleagues respect.
3. Clean water and a good night's sleep.
4. Learning the cello at sixty, just to find out what you are capable of.
5. A close group of friends you can call at midnight.
6. Being given a job title that people admire.

1. Safety — security and protection from danger.

2. Esteem — respect and recognition.

3. Basic body needs — the body's needs.

4. Growth — becoming the fullest version of yourself.

5. Love & belonging — friendship and connection.

6. Esteem — status and respect from others.

Where the tool breaks

Not a staircase. People don't finish one level before starting the next — Maslow said so himself.

Culture changes the order. In many societies, family and belonging come before personal achievement.

Hard to test. Researchers have found only partial support for a fixed order of needs.

Talk it through:
  • Would you change the order of the levels for yourself? How?
  • Why might managers have liked the pyramid so much in 1960?

Its cousins

Bloom's TaxonomyAnother famous pyramid — levels of thinking, loved by teachers.
IkigaiFour overlapping circles about purpose: what you love, what you're good at, what the world needs, what pays.
The Johari WindowBelonging and esteem depend on being known — this grid shows how. Open the lesson →
The Diffusion of InnovationsAnother idea that became famous through one simple picture — a curve. Open the lesson →

Grammar — verb + -ing or to + verb

Talking about needs and motives means using verbs like want, avoid, hope, enjoy — and each one is followed by a particular form. A few verbs take both, with a change in meaning.

Verb + to + verb: want, need, hope, decide, plan, agree, refuse, manage, afford, expect, learn.
“We decided to rent a smaller flat.”  “She refused to sign the contract.”
Verb + -ing: enjoy, avoid, finish, mind, keep, consider, suggest, practise, can't stand, give up.
“He keeps checking his phone.”  “Would you mind closing the window?”
Both, with a different meaning:
stop doing (end an activity) vs stop to do (pause in order to do something): “We stopped to buy petrol.”
remember doing (a memory of the past) vs remember to do (not forget a task): “Remember to lock the door.”
try doing (an experiment) vs try to do (make an effort): “Try turning it off and on again.”
After a preposition, always -ing: “She's good at listening.”  “I'm tired of waiting.”

1. Choose the form

Write the verb in brackets in the right form: to + verb or -ing.

1. After the move, the family couldn't afford (eat) out any more.

2. Most people avoid (think) about their basic needs until something goes wrong.

3. She finally managed (find) a flat near her friends.

4. I'm interested in (learn) how motivation works.

5. He gave up (play) the guitar when his children were born.

1. to eat

2. thinking

3. to find

4. learning (after a preposition)

5. playing

2. Same verb, different meaning

Complete each sentence with the right form of the verb in brackets.

1. I'll never forget my first day at school — I remember (cry) all morning.

2. On the way home, we stopped (look) at the sunset.

3. The doctor told him to stop (smoke) immediately.

4. If you can't sleep, try (read) a boring book.

1. crying (a memory)

2. to look (we paused in order to look)

3. smoking (end the habit)

4. reading (an experiment — see if it works)

Now describe your own needs: one thing you want to do this year, one thing you keep doing that you'd like to stop doing.

Speak

Use the pyramid on real lives. Choose a task, start the timer, and talk.

Useful language: “At the moment, my … needs are mostly met.” · “I'd like to start …ing / I hope to …” · “For me, belonging comes before …” · “You can't really focus on … unless …”
Time remaining: 4:00
Task 1 — Your pyramid

Go through the five levels for your own life. Which is strongest? Which needs the most attention right now?

Task 2 — A move abroad

Think of someone moving to a new country, perhaps someone you know. Which needs are hardest to meet in the first year?

Task 3 — The workplace

What could an employer or school do for each level of the pyramid? Give one idea per level.

To finish — the harder questions

  1. Is “growth” a need for everyone, or a luxury for people whose other needs are already met?
  2. McDermid used the pyramid to motivate workers “at the lowest cost”. Is that a fair use of a psychologist's idea?
  3. Where would you put the internet or a smartphone on the pyramid today?
  4. From memory: tell Maslow's story in four sentences, using want to, stop …ing, avoid …ing and manage to.