THINK INSIDE THE BOX · TOOL 06 · A2/B1 · 50 min

The Rule of the Vital Few

An Italian man looked at who owned the land in his country. He found a strange pattern — and today people call it the 80/20 rule.

All the tools

Today: you'll learn where the 80/20 rule comes from, use it on a real problem, and practise most, a few, a lot of and other words for quantity.
Before we start — talk these through:
  • Do you wear all your clothes, or only a few favourites?
  • How many apps on your phone do you really use?
  • Which part of your week is the most useful?

The vocabulary of this story

Ten items. Say your answer out loud before you reveal it.

A · What does the word mean? Guess from the sentence

Read the sentence. Say what the word in bold means. Then check.

The game was not equal: one team scored nine goals and the other scored none. The result was very uneven.
uneven — not the same on both sides; not equal.
Only a few people came to the meeting — five or six.
a few — a small number.
The shop checks every phone for problems before it sells it.
problem — something that is wrong or not working.
Water and sleep are necessary for life.
necessary — you must have it.

B · Which word is it?

The words are: rich · complaint · owner. Read the meaning and say the word.

(noun) When a customer says that something is wrong.
complaint — “The café had ten complaints about slow service.”
(noun) The person who has something — a house, a shop, a car.
owner — “The owner of the restaurant is very friendly.”
(adjective) Having a lot of money.
rich — “A small number of families were very rich.”

C · One word for all three

One word fits all three phrases. Say the word.

___ of my time  ·  ___ people agree  ·  ___ of the money
most — nearly all; the biggest part.

Now use them — out loud

Before we read:
  • Which few things give you most of your free time?
  • Have you ever made a complaint in a shop or a restaurant?
  • Is your country's money spread evenly, or is it uneven?

The story, in three parts

Read each part. After it, answer the quick check from memory, then discuss one question.

Part 1 — The man who counted

Vilfredo Pareto was born in Paris in 1848. His father was Italian, his mother was French. First he was an engineer: he worked with trains and with metal. He was clever, and he loved to argue about politics.

Then, when he was about forty-five, he changed his job completely. He became an economist — a person who studies money — at a university in Switzerland.

At that time, people argued a lot about money: who has it, and who should have it. Pareto did something different. He did not argue. He collected numbers about land and money in different countries.

Quick check — from memory, then reveal:

1. What was Pareto's first job?

2. What did he become later?

3. What did he do that was different?

1. He was an engineer (trains and metal).

2. An economist — a person who studies money.

3. He collected real numbers instead of only arguing.

Discuss:
  • Is it better to argue with opinions or with numbers? Why?

Part 2 — A strange pattern

The numbers surprised him. In country after country, the picture was the same and very uneven: a small number of people owned most of the land and most of the money.

The famous version of the story says this: in Italy, 20% of the people owned 80% of the land.

Many books add a nice story about his garden: 20% of his pea plants gave him 80% of the peas. It is a lovely story, but there is no good evidence for it. It is probably not true.

Pareto wrote about money. He died in 1923, long before anybody said the words “the 80/20 rule”.

Quick check — from memory, then reveal:

1. What pattern did Pareto find?

2. What is the famous version of the story?

3. Is the garden story true?

1. A small number of people had most of the land and money.

2. In Italy, 20% of people owned 80% of the land.

3. Probably not — there is no good evidence.

Discuss:
  • Why do people like the garden story so much?

Part 3 — The few that matter

Fifty years later, an American engineer called Joseph Juran worked in a big factory. His job was to check products for problems.

He noticed something. The problems were uneven too. A few causes made most of the problems. If the factory fixed those few causes first, most of the problems disappeared.

Juran needed a name for this idea. He remembered Pareto's numbers, and he called it the Pareto principle: the vital few and the useful many. Later, he said honestly that Pareto had never said this about everything — he had only written about money.

Today people use the rule everywhere: in shops, in sport, in schools. But remember: it is a helpful guide, not a law. Sometimes it is 70/30, sometimes 90/10.

Quick check — from memory, then reveal:

1. What did Juran notice in the factory?

2. What name did he give the idea?

3. Is it always exactly 80/20?

1. A few causes made most of the problems.

2. The Pareto principle — “the vital few and the useful many”.

3. No. Sometimes it is 70/30 or 90/10.

Discuss:
  • Where do you see this pattern in your life?

How the tool works

Put your problems in order, from big to small. The bars show how many. The red line adds them up. The first few bars are usually most of the problem — the vital few.

50Slow service30Cold food7Noise5Prices4Wi-Fi4Parking80% line100 complaints at a small café

Using it, step by step

  1. Count something real: problems, complaints, hours, money.
  2. Put the causes in order: the biggest first.
  3. Add the numbers until you have about 80 out of 100.
  4. Fix those first. Then count again — the picture will be different.

Try it yourself

A small shop had 200 returns (people bringing things back) last month. Which causes are the vital few — the big ones — and which are the small many?

1. Wrong size — 110 returns
2. The customer changed their mind — 12 returns
3. Broken in the post — 16 returns
4. The colour was different on the website — 50 returns
5. It arrived late — 10 returns
6. Bad quality — 2 returns

1. Vital few — more than half of everything.

2. Small many — only 12 of 200.

3. Small many — 16 of 200 — not in the top two.

4. Vital few — 50 + 110 = 160 of 200 = 80%.

5. Small many — 10 of 200.

6. Small many — only 2 — but if it is dangerous, fix it anyway!

Where the tool breaks

It is not a law. Don't push your numbers into 80/20.

Small can be serious. One dangerous problem is more important than a hundred small ones.

Be careful with people. “Most of our money comes from a few customers” can mean a shop stops caring about everybody else.

Talk it through:
  • What are the “vital few” in your work or your studies?
  • When is this rule a bad idea?

Its cousins

The Eisenhower MatrixFour boxes for choosing what to do first. Open the lesson →
The Fishbone DiagramWhen you know the big problem, this finds the causes. Open the lesson →
The Five WhysAsk “why?” five times to find the real cause.
The Bell CurveA different shape: most things in the middle.

Grammar — most, a few, a lot of

This rule is about how many and how much. These are the words you need.

Countable things (chairs, people, problems): a few, many, a lot of, most.
“A few customers complained.”  “Most people agree.”
Uncountable things (water, money, time, information): a little, much, a lot of, most.
“I have a little time.”  “Most of the money went on rent.”
a few = some (it's OK).  few = not many (it's a problem).
“I have a few friends here.” 🙂  “I have few friends here.” 🙁
most or most of?
General: “Most students have a phone.”  This group: “Most of the students in my class have a phone.”
Careful: use much mainly in questions and negatives. “I don't have much time.”  “Do you drink much coffee?”

1. Choose the right word

Write a few, a little, most, many or much.

1. of the complaints were about slow service — about eighty per cent.

2. There is only milk left. We need to buy some.

3. I don't have time today. Can we meet tomorrow?

4. Only people came — about five.

5. How students are there in your class?

1. Most

2. a little

3. much

4. a few

5. many

2. Read the café chart

Look at the café chart in The Tool tab. Complete the sentences.

1. of the complaints (50 of 100) were about slow service.

2. Only complaints were about parking — four.

3. Two problems together made of the complaints.

4. There were not complaints about Wi-Fi.

1. Half

2. a few

3. most

4. many

Now describe your week: what takes most of your time, and what takes only a little?

Speak

Now use the rule in your life. Choose a task and speak. You can start the timer.

Useful language: “Most of my …” · “Only a few …” · “I spend a lot of time on …” · “I don't have much …”
Time remaining: 4:00
Task 1 — Your vital few

Which few things give you most of your results at work or in study?

Task 2 — Your problems

Think of something that often goes wrong for you. What causes most of it?

Task 3 — Your things

Look around your home. Which few things do you use every day? Which do you never use?

To finish — the harder questions

  1. If a few friends give you most of your happy times, what does that tell you?
  2. Should a shop give more time to its best customers? Is that fair?
  3. Can a simple rule be useful even when it is not exactly true?
  4. From memory: make four sentences with most, a few, a lot of and not much.