THE ART OF MEMORY · LESSON 11 OF 30 · PART III: MEMORY IN DAILY LIFE

Names and Faces

A Roman envoy who learned every senator's name in one day, and a method for the thing most people say they are worst at.

Memory hook: an ambassador greets senators, each with one exaggerated feature carrying a picture: bread on a nose, horns, a bell, a cherry.

← Choosing Your System  ·  The whole course  ·  A Pack of Cards →

In this lesson: you will learn a five-step method for names and faces: hear and repeat, pick a feature, turn the name into a picture, link them, and review.
Where we left off
Why is it a good idea to choose the system to suit the job?
A small number needs a quick tool; a long number needs a bigger one. Using the biggest tool for a small task wastes time.
How many digits does a PAO scene hold, and how many does a Dominic scene hold?
PAO six, Dominic four.
Why did we call Haraguchi's result 'reported'?
The recital was widely reported but not officially certified.

The envoy who knew everyone

Rome, a little over two thousand years ago. A foreign ambassador, Cineas, arrives from the court of King Pyrrhus of Epirus, who is at war with Rome and wants to talk. He has a problem that anyone who has been to a big party will recognise. The Senate has hundreds of members. Everyone expects to be greeted by name. And the ambassador has never met any of them.

The Roman writer Pliny the Elder, who collected examples of great memories in his Natural History, says that Cineas managed it. On the day after he arrived in Rome, he greeted all the senators, and all the knights, by name.

What was surprising about Cineas?
According to Pliny, he learned the names of all the senators and knights in Rome the day after arriving.
Talk about it. How do you feel when someone you have just met uses your name correctly? And when they forget it?

Pliny gives other examples. He says King Cyrus could call every soldier in his army by name. He says a Roman, Lucius Scipio, knew the names of all the citizens of Rome. He says King Mithridates, who ruled twenty-two peoples, could give judgments in each of their languages. Whether every detail is true, the stories show what people admired: a leader who knew your name.

A name is the most personal word there is. To remember it is a way of saying you matter to me. And to forget it, people tell us, is one of the most painful social mistakes.

Why do you think leaders in the old stories remembered names?
Knowing a person's name shows respect and builds loyalty. A name is the most personal word.
Talk about it. Tell about a time someone remembered your name when you did not expect it. How did it feel?

Why do we forget names so easily? Because when we are introduced, we are usually busy thinking about what to say, or how we look. The name comes in at one ear and goes out at the other. It is also an abstract word: Greg is not a picture, and a face with a new name on it is a bundle of unconnected facts.

The cure is to turn the name into a picture, and fasten that picture to something you notice in the face. It takes about five seconds, and it works because a name is no longer a sound but a scene.

Why do we forget names so easily?
We do not pay attention when introduced, and a name is an abstract word with nothing to hold it to the face.
Talk about it. What do you usually do in the first few seconds after someone tells you their name?

Words worth knowing

Say what you think each one means, then open it.

a person sent to speak for a ruler or country. An envoy to Rome.
a noticeable part of a face. Her main feature was her red hair.
easy to see; standing out. A prominent chin.
an idea or word you cannot see or touch.
to fix one thing to another.
the moment when you meet someone and say your names.

Pliny the Elder, Natural History VII, lists these feats of memory (Cyrus, Lucius Scipio, Cineas, Mithridates). Retold here in our own words.

Five steps for a name

A name is a sound; a face is a picture. The method joins them in a scene.

  1. Hear it. Slow down. Look at the person, and ask them to repeat the name or spell it if you are not sure.
  2. Say it. Use it at once: 'Nice to meet you, Greg.' Then once or twice more in the conversation.
  3. Find one feature. Pick something about the face or hair that you notice first: ears, eyebrows, a smile, glasses. Pick a feature, not a judgement.
  4. Turn the name into a picture. A sound-alike or a meaning: Greg = a gremlin, Rose = a rose, Carmen = a car full of men.
  5. Join them, big and moving. Make the picture act on the feature, and exaggerate: a gremlin is swinging from Greg's huge ears.
Greg and his ears
You meet Greg, who has very large ears.
FeatureHis large ears.
Name pictureGreg sounds like gremlin.
SceneA gremlin is swinging on each of Greg's huge ears like a child on a swing, shrieking with laughter.
The picture: A gremlin is swinging from each of Greg's enormous ears.

Turning names into pictures

NameIdeaPicture
Rosemeaninga red rose in the hair
Carmensound: car + mena car full of men
Victorsound: victorya trophy, a winner's cup
Helensound: hell + hena hen in a fire
Hughsound: hue / who?a spray of colour
Dansound: dama dam or a dancer

Keep it kind

  • Pick a feature you could praise: the colour of the eyes, the wave of the hair, the shape of a smile.
  • Keep your pictures private: they are for your memory, not for saying.
  • Do not choose features that make you judge the person. A neutral thing, like glasses or hair, is enough.
hear it, say it,
find a feature,
picture the name,
join them.

Reviewing

That evening, run through the faces you met, one by one, and say the name picture for each. A name you review the same day will usually stay for a week. Review it again after a few days and you will probably have it for good. You can also place the pictures at places in a palace if you must keep a large number.

Say it aloud. Introduce yourself aloud to an imaginary stranger, then 'meet' Greg, Rose and Carmen and say your pictures.

Now you build

Have a go before you open any answer. A rough attempt teaches you more than a perfect model you only read.

Greg

Greg is very tall and has curly red hair. Make a scene that joins the name to the feature.
Greg sounds like gremlin. A gremlin is perched on top of Greg's tall head, twisting his red curls into a nest and singing.

Rose and Carmen

Rose wears round glasses with thick red frames. Carmen has a long, pointed chin. Make a scene for each.
Rose: red roses grow out of the frames of her glasses, with petals dropping into her coffee. Carmen: a tiny car packed with men drives up and down her long chin, tooting.

Victor and Helen

Victor has a gap between his front teeth. Helen has deep dimples. Make a scene for each.
Victor: a golden cup of victory is balanced in the gap between his front teeth, glowing like a trophy. Helen: a hen is nesting in each of her dimples, clucking.

Name to picture

Match the name to the picture that would help you remember it.
Carmen
Rose
Victor
Helen

The steps

First, hear the name and it at once in conversation.
Then find one of the face, such as the ears or hair.
Finally, join the name picture to the feature in a scene.
Which feature is the best choice?

A first meeting

Pretend you meet a person called Carmen with a pointed chin. Say the name aloud three times in a short conversation, and say your picture.
1:00

Drill

Flash cards

Say the answer first, then tap the card.

tap to turn over

Quick quiz

Why is a name hard to remember?
What does 'sound-alike' mean?
When should you first review a new name?
What should your private picture be?

The memory challenge

Memory challenge: six new faces

Six people you have just met. For each, make a name picture and join it to the feature. When the time is up, type the six names, in any order.

One scene per person: name picture + feature.

0:00

The list has gone. Type what you remember, one item per line.

Look back

These reach back to earlier rooms. Answer in your head or out loud, then check.

Lesson 10 · Choosing Your System. Which system holds the most digits in one picture?
PAO: six digits.
Lesson 9 · Person, Action, Object. Name the three parts of a PAO scene.
Person, action, object.
Lesson 5 · Links and Stories. How does a story chain help you remember a sequence?
Each item leads to the next in a story, so recalling one brings the next.
Lesson 2 · Pictures That Stick. Why should a picture be unusual?
Ordinary things do not surprise us, so we forget them. Strange, funny or huge pictures stay.

What I can do now

A thought to keep

Whose name do you most want to remember this week? What is the picture, and where in their face does it sit?

Saved on this device as you type.